Summary: Understanding The Nuances Of Ideal Clients In this episode I take the idea of identifying your ideal client one step further. I share an instance when I thought I knew exactly who my ideal clients were, and yet I ended up attracting all the wrong people. I also talk about how one subtle change in how I viewed my ideal client, and spoke to them in my marketing, made all the difference in the world. Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to help coaches, consultants, and other service professionals learn how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!
