Tear Down # 16: Publishing Jeter, Snapchat's Got Balls, and is Podcast Discovery Broken?

Summary: Welcome to the sixteenth episode of the “Tear Down Show” where we break down markets, media and messaging from multiple perspectives and roles. Guests are: -Ty Hildenbrandt (www.twitter.com/tyhildenbrandt), sports broadcaster and host of the Solid Verbal podcast. -Caleb Bacon (www.twitter.com/CalebEatsBacon), Host of the Man School Show podcast and writer for Sullivan and Son on TBS. Hosted by: -Michael Wolf (www.twitter.com/michaelwolf), the analyst, of NextMarket Insights -David Spark (www.twitter.com/dspark), the brand journalist, of Spark Media Solutions. Entrepreneur pro tip of the week: -Don't crowdfund just because everyone else is crowdfunding. A poorly planned and executed crowdfunding effort can do major damage to your online brand. -Build influencer relations through content - For more, read Increase Visibility By Pulling a PR 180 Media disruptors of the week: We both agreed it's Batkid. How could it not be Batkid? It could possibly be the media disruptor of the year. Today’s topics: -Jeter's Readers - Derek Jeter is opening a publishing company -What do you mean $3 billion in cash isn't enough? - Snapchat turns down a $3 billion cash offer from Facebook. -Does podcast discovery need a redo? - Mashable offers some solutions, and we offer some recommendations. Plugs for all: -Man School Show -The Solid Verbal Podcast -Please read "The Most Unprofessional Trends in Content Marketing."