Summary: OUR BRAND IS CRISIS: A crack team of democratic political consultants led by James Carville strategize for a struggling presidential candidate...in Bolivia. Rachel Boynton's OUR BRAND IS CRISIS is a fascinating, fly-on-the-wall account of the machinations behind the turbulent re-election campaign of Gonzalo Sanchez de Lozada ("Goni"). In a country facing a calamitous economic crisis, Goni -- a wealthy businessman who was president in the mid-'90s and who speaks Spanish with an American accent -- may not be the fresh face the country seeks. Yet Carville & Co. devise a U.S.-style campaign marked by savvy media techniques and negative ads, emphasizing a single, strong message -- reintroducing Goni as an appealing brand. The film questions whether democracy is well served anywhere by such campaign tactics.
