Summary: Erich Marx, Director of Consumer-Facing Interactive and Digital Media atNissan, joins theSocial Pros Podcastthis week to discuss the process of managing a huge, multinational brand’s presence in the digital sphere; measuring results when they don’t necessarily translate directly into sales; and creating innovative experiences to keep customers engaged.Please Support Our SponsorsHuge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week:FromExactTarget, a free set of case studies calledThe Power of Digital Marketing.FromCision, a free ebook calledPower Your Story: Content Marketing Essentials.FromJanrain, a free guide toimprove your conversion rates and your data quality.And fromExpion, a free report on thetop 50 retail brands’ social media use in 2013.http://www.convinceandconvert.com/social-pros-podcast/put-yourself-on-the-social-map-from-vagueness-to-greatness/
