Social Media Minute Podcast by RegEd: Graph Search for Facebook Pages




RegEd show

Summary:     Graph search is a brand new expansion of Facebook's search capabilities. We discussed this last week as it pertains to personal profiles on the platform, but we've also had inquiries as to how it will work for business and brands using Pages. The toolset for Pages is quite rudimentary as far as design. Facebook is focused on rolling graph search out across its billion users worldwide -and then will push it to mobile by the end of this year. We imagine behind the scenes big advertisers and brands are discussing and making suggestions to Facebook on what could be valuable for graph search in the future. Likewise, there are plenty of bright folks in the marketing space looking at this as well. In the meantime, you can do some insightful searches - for example in the graph search bar in Facebook (top search bar to the right of the Facebook logo in desktop web browser) - you can type "people who like [insert page name] and [insert topic, keyword or other business name]". Forbes also outlined 7 potentially valuable searches for Pages.