Summary: Among all the jargon and hyperbole around content marketing these days, there’s a simple truth: content marketing works. In this 14-minute podcast, you’ll learn what content marketing is, what it is NOT, and how you can get started. Here are the show notes: 00:01 Introduction and welcome; shout out to Dan York 01:55 Definition: Content marketing is the consistent creation, curation and publication of relevant, valuable content that attracts and engages a clearly defined audience. It must have an objective and is not sales-y. Blog post on "Why social media without content marketing makes no sense." 02:35 The important distinction between content marketing and marketing collateral 03:10 The benefits of content marketing 04:25 How to get started with content marketing 04:50 It’s not about you; it’s about the customer; people share great content 05:28 Start with the content you already have 07:10 An editorial calendar gives structure to your content 07:27 Why you should add curation to your content marketing efforts 08:21 Using social media to amplify content 09:38 Content marketing answers the question: “What do I SAY on social media?” 10:00 Recap 10:30 Think like a publisher; you are one if you are a content marketer 11:14 Get my special report on content marketing Bonus: Link to my video on “Content marketing simplified” 11:30 Comment from Steve Lubetkin on Trafcom News Podcast 122 on voice techniques for podcasters 13:00 Hands-on Social Media Workshop in Toronto Nov. 21 13:28 Halton Peel Communications Association panel on marketing for nonprofits in Oakville Nov. 21 13:54 Where to send comments; email donna at trafcom dot com or comment here on the show blog Theme music for Trafcom News Podcast is “Beneath Your Surface” by the Elisabeth Lohninger Quartet from Music Alley.
