Summary: Using endearments like "love," "dear," "sweetie," etc. is just wrong in this industry. Please don't do this until you are least on a first name basis with someone. Even using a person's first name can be presumptuous. Better to err on the conservative side and wait until a <br> name is given to you to use. People like to say, "Oh, you can call me <br> by my first name."
