Summary: One of the most famous examples of a Unique Selling Proposition (or Position - depends on who you ask) is FedEx with their original introduction to the market of "When it absolutely, positively has to be there overnight." In this week's podcast we discuss this and other examples of USPs and how to use them in your new business. Other topics included in this show: Tips on selecting a Unique Selling Proposition for your company How to leverage your existing clients (if you have some) to help you create your ultimate USP How much weight you should give to your competition when creating a USP How to play to your personal strengths in your USP How your niche will influence your unique selling proposition How to put yourself in your clients' shoes - see things from a new perspective How your best clients' demographics can help you select a unique selling proposition Download a transcript of this episode here
