Summary: In this, the second episode in our brand protection series, your host Anthony and David Howell discuss the problem of counterfeit sales and the implications tied back to a growing stream of counterfeit products eroding leading brand’s bottom line. In this episode you’ll hear more about: Managing diversion of sale Loss of market share Reputation management Health and safety risks Your brand liability The monitoring process Enforcing your brand Join us for our next episode on Website Content ; available on November 11th. Have more questions, Join David Howell for the next Channel IQ Brand Protection Webinar on November 20, 2013 when we discuss how to find sellers on marketplaces. Sign Up for the webinar today HERE.
