Summary: In episode 2 of Micro Entrepreneur: the magic of thinking small I manage to catch up with Jennifer Holloway, the founder of Spark Branding where we talk about How to manage your personal brand and your business brand. Here are some of the topics that we talk about: What is your public persona vs. what is your private persona How much personal information should you share and why What are the best relationship hooks that you should use for your brand What if someone doesn't buy into your personal brand What happens when your corporate brand and your personal brand don't match Should you tweet as your business or as yourself How to make your message or brand stand out An easy branding mistake that some micro business owners make
