25: Everything You Wanted to Know About Branding, But Were Afraid to Ask, with David Roth

Summary: David Roth (Episode 8) is Back to talk about branding.  And I mean…REAL branding.  Big boy branding.  David is one of the world's premier experts on brand and brand positioning.  There's so much relevant, useable content in this show that I couldn't take notes fast enough. Find David at http://getstirredup.com In this show we chatted about David being a "Cereal" and "Serial" entrepreneur, and an "innovation activist" by calling. We talked about Simon Sinek's amazing TED Talk, "Start with Why"  (Click to view: http://youtu.be/u4ZoJKF_VuA) David went over the 4 key pieces of branding: The BRAND Serves as the Outline The EXPERIENCE Delivers the Results The CONVERSATION Sustains the Promise The IDEA STEWARDS are Visible and Vigilant Branding isn't about a "logo"...it's about how your audience feels when they experience your product or service.  And identifying that essence of who you are as a company is a difficult, but incredibly rewarding process.  That's why people get paid so much to do it.