Summary: Matt Frazier turned his passion for running and vegetarianism into a wildly popular blog called No Meat Athlete. (http://www.nomeatathlete.com/) Today the site has over 20,000 subscribers and his first book No Meat Athlete: Run on Plants and Discover Your Fittest, Fastest, Happiest Self just came out in October 2013. Here are some highlights from our chat: * How Matt Leveraged His Background in Applied Math (http://blogcastfm.com/wp-content/uploads/2013/10/blogcastfm_matt_frazier-284x300.png) * Habit Change, Discipline, and Self-Management * Why Starting Small Is Really Important When You Want Change * Building a Community Through a Service Attitude * The Seeds for the Idea of No Meat Athlete * Why a Flagship Product Can Transform Your Business * The Power of Combining Your Interests to Create Intrigue * How Being Too Knowledgeable Can Make You Blind * Why Your Product Needs to Deliver a Tangible Result * Some Counterintuitive Insights into a Product Launch * The Power of Breaking Things Up into Pieces * Why an Ethical Bribe Didn't Quite Work for Matt * A Tactical Exercise for Blending Your Common Interests * Inside the Book Marketing Plan for No Meat Athlete Matt Frazier is an ultrarunner, a vegan, a blogger, an author, and a dad. He jokes that he's way cooler on the internet. You can follow him on twitter @NoMeatAthlete (https://twitter.com/NoMeatAthlete). If you liked this article, would you share it with your friends? Just click here (http://clicktotweet.com/OnJvf) to post it to Twitter.
