SPI 084: 3 Secrets of Successful Selling – How to Turn Browsers into Buyers with Derek Halpern
Summary: In this session of The Smart Passive Income Podcast, we talk selling and turning browsers into buyers with my good friend, Derek Halpern from <a href="http://www.socialtriggers.com" target="_blank">Social Triggers</a>. Out of all of the other websites I've mentioned here on the blog and on the podcast, Derek's site is probably referenced the most, and that's because Derek always has information worth sharing. He definitely delivered in this episode as well. Derek was first featured on SPI back in June of 2011 when he and I recorded <a href="http://www.smartpassiveincome.com/conversion-strategies/" target="_blank">a video of him critiquing The Smart Passive Income Blog</a>, giving us his thoughts on what I could do to improve the conversion rate of my email list sign-ups. At the time, it was one of the most popular blog posts on SPI. Three months later, <a href="http://www.smartpassiveincome.com/conversion-strategy-results/" target="_blank">I wrote a followup post</a> after I implemented a lot of Derek's strategies to share the results of his advice—and yes, they worked. Like a charm. In this session, you're going to listen to us talk a little bit about how Derek got started online (which is a very interesting story Derek doesn't share very often), and then we get into 3 secrets that will change and shape how you approach selling to your audience. He even shares a marketing strategy with us that he's never shared on any other website before, including his own. More specifically, in this session you’ll find out about: How Derek got started online (with a celebrity gossip website, of all things!) - and why he's more happy doing what he's doing now instead. Positioning and why Derek created SocialTriggers.com. The one thing online marketers do that makes them doomed to fail when it comes to selling anything online. Derek's thoughts on my recent launch of Breakthrough Blogging. The mindset that Derek has when he sells anything, and why it makes complete sense. The "Bonus Sandwich" and how it can drastically increase your bottom line, and get people to buy who wouldn't even consider buying from you in the first place, and make your buyers love you even more. Resources and Links Mentioned in this Session Include: <a href="http://www.socialtriggers.com" target="_blank">SocialTriggers.com</a> <a href="http://www.socialtriggers.com/pat" target="_blank">How to Get Your First 5000 Subscribers</a> (An SPI Exclusive Bonus from Derek Halpern) <a href="http://socialtriggers.com/join/bschool.php" target="_blank">Link to Derek's Bonuses Page for Marie Forleo's B-School Product</a> (to see an example of the bonuses he's offering) <a href="http://traffic.libsyn.com/patflynn/SPI084-3_Secrets_of_Selling_Derek_Halpern.mp3" target="_blank">Right click here to download the mp3 file to your desktop.</a> Want to Thank Derek? If you enjoyed this episode and have 3 seconds, please click on the link below to quickly thank Derek on Twitter! <a href="http://clicktotweet.com/1kG4a" target="_blank">Click here to thank Derek on Twitter!</a> Leave Me a Voicemail! Every once and a while, I'll be recording podcast episodes that are completely driven and made up of questions asked by you, so if you have any questions that you'd like potentially answered on the show, simply record a voicemail over on my <a href="http://www.speakpipe.com/patflynn" target="_blank">Speakpipe Page</a>. You Rock Because... After 83 episodes (not including this one), the SPI podcast just passed 5 million downloads! I can't believe we got here so fast, and I have you to thank for that. To all of you who listen to the SPI podcast, I appreciate you so much. :) And finally... Don't Forget to Download Derek's Free eBook for SPI Fans! Derek mentions at the end of the show that he's created a free guide to getting your first 5000 subscribers for your email list. He's the king of email conversions,
