Summary: Jennifer Beechen, Digital and Integrated Marketing Director atWhiteWave Foods, joins theSocial Pros Podcastthis week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context.Please Support Our SponsorsHuge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week:FromExactTarget, a free downloadable poster calledThe Lifecycle Roadmap.FromCision, a free ebook calledPower Your Story: Content Marketing Essentials.FromJanrain, a free guide toimprove your conversion rates and your data quality.And fromExpion, a free report on thetop 50 retail brands’ social media use in 2013.http://www.convinceandconvert.com/social-pros-podcast/do-your-followers-know-the-background-all-yodeling-in-context/
