Summary: Tonight’s guest: John C. Havens, author of: Tactical Transparency -How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand. John is also VP, Business Development for BlogTalkRadio and the book features quotes from BTR CEO Alan Levy and a case study of how BTR’s own Shaun Daily helped save Jericho from (initially) being taken off the air. John will be discussing how effectively community is built when people listen to and interact with their audience, as Marla and Alan have done so effectively. It’s when an audience feels they’re being listened to that trust is built with a host/company and everyone gets true value in an authentic atmosphere. Please note: If you visit www.ttoffer.com to buy the book, you’ll also receive a free year’s subscription to Fast Company magazine.
