Summary: James Royer, Director of Digital and Social for theTampa Bay Lightning, joins theSocial Pros Podcastthis week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully.Please Support Our SponsorsHuge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week:FromExactTarget, a free whitepaper entitledThe Mobile Idea File.FromCision, a free ebook calledPower Your Story: Content Marketing Essentials.FromJanrain, a free guide toimprove your conversion rates and your data quality.And fromExpion, a free report on thetop 50 retail brands’ social media use in 2013.http://www.convinceandconvert.com/social-pros-podcast/how-to-fix-a-broken-brand-with-social/
