Summary: Bernadette Jiwa's journey as a storyteller began in Dublin, Ireland, where she was exposed to theatrical storytelling by a merchant in a local market. She's developed a unique brand of storytelling that helps people fall in love with your products. Here are some highlights from our chat: * How a Story Creates an Intangible Value (http://blogcastfm.com/wp-content/uploads/2013/09/BernadetteJiwa.jpeg) * Lessons from The Fortune Cookie Principle * The Difference Between Anecdotes and Your Story * Why Purpose and Mission Are Key to a Great Story * Disrupting the Way That People Feel About Your Brand * Lessons from Warby Parker and Dollar Shave Club * The Inner Soul Searching Required to Find Your Why * Why the Airbrushed Version of Who You Are Won't Work * The Role Values Will Play in Vision, Products, and Story * Commonalities Between the Biggest Online Personal Brands * How Your Intention Influences Everything You Do * Uncovering the Threads for Interesting Stories in Your Life * Why Bernadette Gave up a Traditionally Published Book Deal Bernadette Jiwa is author of the #1 Amazon Bestseller The Fortune Cookie Principle. She is a speaker and brand story strategist who is unlocking the value in stories. You can follow her on twitter @bernadettejiwa (https://twitter.com/BernadetteJiwa). If you liked this article, would you share it with your friends? Just click here (http://clicktotweet.com/rjIeU) to post it to Twitter.
