Summary: A Guide To Brand Response Marketing… Building strong brand awareness can sometimes fall by the wayside of direct response marketing, with the ultimate aim of a more bankable marketing strategy. However the long term benefits of building a brand image can be enormous for any startup or small business. Surely there’s a way we can get these two strategies working together? This week Tim sits down with guest co-host and co-founder of Goodsie.com, Jack Zerby. Together they’re laying down a bit of a how-to on integrated lead generation systems and how they can be implemented in to your startup. The sad truth is we all suck at following up leads. By embracing both online and offline strategies, capitalising on great PR and learning how to effectively follow up, it’s time to turn that around and take some actionable steps. Why ‘No’ Doesn’t Always Mean ‘No’… How following up will increase conversions. Why offline isn’t dead. Building a trusted brand. The cost of not following up your leads. Retargeting and how not to overdo it.
