Summary: I keep saying (and probably will for a long while) that Role Playing publishing companies (and gaming companies in general) are pretty bad at marketing. Sorry, but it’s true. There are no long-term campaigns, no creativity and very little lateral thinking thrown into the promotion and sales of games. Kickstarter is helping a lot since, as well as collecting money, it serves as a powerful promotion platform, which is something the industry needs really badly. But of course there’s a lot to Marketing and that’s why I decided to have Alexi Vanderberg, aka Rabid Fanboy so he can talk to everyone about promotion, marketing and his company. A long chat with a lot of information. Oh, and a new installment of Reading to Rob too. This time an extract from Winter Witch by the rather excellent Elaine Cunningham and edited by the no less fantastic Dave Gross
