Summary: This is a tough subject for everyone. In an industry where we are taught that numbers are everything, downsizing your list seems absurd! After all, your list is your bread and butter, your money, your connection to your would be customers and clients. But what if it wasn't? What if your list were so jumbled with different people who met you at other times in your lives? What if they aren't opening your emails? Is it time to downsize? In todays episode of The Marketing Maven I discuss with you the reasons I downsized my list and how you will know if its time to downsize yours as well.
