Summary: Matt Ridings, CEO ofSideraWorks, joins the Social Pros Podcast this week to discuss the differences between social media and social business, why internal social culture is important, and how he went from a technologist to a social business consultant.Read on for some of the highlights and tweetable moments, or listen to the full podcast.Please Support Our SponsorsHuge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week:From ExactTarget, a free ebook called The Mathematics of Social Marketing.From Cision, a free ebook called Power Your Story: Content Marketing Essentials.And from Janrain, a free guide to improve your conversion rates and your data quality.This week, Expion will send you a signed copy of Jay’s new book Youtility! Just review this podcast on iTunes, take a screenshot of your review, and send it to Jay. We’ll send you the book courtesy of Zena Weist and the good people at Expion.http://www.convinceandconvert.com/social-pros-podcast/how-social-business-makes-organizations-more-effective-communicators/
