Specialization and Positioning: How to Stand Apart In A Crowded Market – Interview With Michael Zipursky

Summary: In this episode of the Small Business Marketing Show I talk with Michael Zipursky of Business Consulting Buzz about standing out in a crowded and noisy market. Michael is an expert at helping consultants and professionals choose a specialization and strategically position themselves to attract better clients and higher fees. In this interview Michael shares: Why you should specialize. How to choose the best specialty given all the options. The key advantages specialists have over generalists and why generalists usually make less money. The counter-intuitive truth that keeps most people from specializing. Learn more about Michael at Business Consulting Buzz...