Summary: Larry Russo, Sr., joins us this week to discuss the Grow Boating Marine Five Star Dealership Certification initiative. Russo's company, Russo Marine (Medford, Massachusetts), is regularly listed as one of the country's Top 10 dealerships, and the company's commitment to Grow Boating is key to that success. Russo will share the ins and outs of Marine Five Star Dealership Certification including how and why the program was launched, what Five-Star dealerships have in common, and how well they perform compared to non-certified facilities. Can't wait for the show? You can start reading about Marine Five Star Dealership certification now!
