Marcus Sheridan, Getting the Most from Meetings, and Should Marketing be Amazing – ES 008

Summary: When should you have an important meeting? You'd be surprised by Dan and Joe's answers, and we have material from Derek Halpern to spar over as well. Round 1 is on!<br> <br> For Round 2, we tackle Marcus Sheridan's piece on Useful vs. Awesome. When should you be useful, and when is awesome the way to go? Is one more exciting and have more of an effect than the other? Dan and Joe debate it, but of course have to bring on Marcus himself to settle the score.<br> <br> Marcus joins us from "the sticks" (his words) and digs into why Useful IS Awesome. Does that make sense? You'll want to hear that. Also why viral videos will not help you make sales, so stop doing it! Disagree with him? Listen to his reasoning.<br> <br> BONUS: We ask him why he's called the Sales Lion, and we find out from the lion's mouth, don't miss it!