Summary: Fresh and Relevant You may have used an "elevator pitch" - but effective sales tactics have moved far beyond that simple approach. A compelling reference story for each of the industries that you call upon, tied in with a piece of collateral delivered through an email service provider, can provide you with a valuable marketing intelligence system. You have to engage your marketing team - but once you have gained their confidence and help this form of custom communications with prospects can leverage your sales effort. Tim and Steven talk about how email can be used to enhance your sales performance.
