Summary: Tony Clark, Digital Communications Manager for Cedar Point Amusement Park, joins the Social Pros Podcast this week to discuss handling many followers and creating content with a small team, dealing with thousands of guests armed with mobile devices at all times, and using social to manage expectations for visitors. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week: From ExactTarget, a free whitepaper called The Path to Lifecycle Marketing Success. From Cision, a free ebook called Power Your Story: Content Marketing Essentials. And from Janrain, a free guide on Using Multiple Data Sources to Create Truly Insightful Content that Delights Customers. This week, Expion will send you a signed copy of Jay’s new book Youtility! Just review this podcast on iTunes, take a screenshot of your review, and send it to Jay. We’ll send you the book courtesy of Zena Weist and the good people at Expion. http://www.convinceandconvert.com/social-pros-podcast/how-to-utilize-social-to-manage-customer-expectations/
