Summary: July 30 (Bloomberg) -- Porter Bibb, managing partner at MediaTech Capital Partners LLC, discusses the role big data played in the merger of Publicis Groupe SA and Omnicom Group Inc. Bibb talked with Bloomberg's Pimm Fox and Carol Massar on Bloomberg Radio's "Taking Stock" on July 29th. Cristina Alesci, Bloomberg News deals reporter, also speaks. (Source: Bloomberg)
