Summary: What marketing lessons could you learn from Gene Simmons and the iconic rock band KISS? If you're Michael Brandvold, a lot. In 1998, Gene Simmons tapped Michael to build and launch KISS's first official website. He then proceeded to grow KISSonline into a multi-million dollar enterprise with over a half million visitors a month. Michael also helped launch VIP Platinum Ticket Programs, which handled ticketing programs, online branding, marketing, and sales efforts for U2, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Jessica Simpson, Britney Spears, and more. Here's about 30 minutes of a 75-minute interview with Michael Brandvold. It's part of a new series of interviews Bob is doing for his Music Marketing Mentorship Program. Running time: 34:10 minutes. File size: 16 megs. Format: MP3 (64 kbps). There are three ways to enjoy this episode: 1) Listen now using this streaming audio player: var audioTag = document.createElement('audio'); if (!(!!(audioTag.canPlayType) && ("no" != audioTag.canPlayType("audio/mpeg")) && ("" != audioTag.canPlayType("audio/mpeg")))) { document.getElementById('auidoplayerhtml5podbean13eebf4d7efb254bb69cd09cb81ccd2c').parentNode.removeChild(document.getElementById('auidoplayerhtml5podbean13eebf4d7efb254bb69cd09cb81ccd2c')); document.write(''); } 2) Download the MP3 3) Subscribe to the Podcast Stuff mentioned on this episode: Music Marketing Mentorship Program Michael's website KISSonline Upcoming interviews in this new series will include: Jack Conte and Nataly Dawn of Pomplamoose - an independent music duo that has become a buzzworthy YouTube music video sensation. Scott Stratten - author of "UnMarketing: Stop Marketing. Start Engaging." He is an expert in viral, social, and authentic marketing ... and he has roots in the music business! What are your thoughts on these lessons from Gene Simmons and KISS discussed in the Michael Brandvold interview? Post your ideas in the Comments below. The show intro music is the beginning groove from "Fickle Mind" by Heidi McCurdy. Thanks to Angela Stevens for the great voice-over work.
