Summary: Jason Van Orden (known as Jay on the "Internet Business Mastery" podcast) is Bob's guest on this episode. Jason is one of the most sought after new media consultants around -- who also happens to be a musician! On this interview, Jason and Bob discuss the best ways that musicians can define their audience, brand themselves, communicate who they are to potential fans, and more. A must-hear interview! NOTE: In the first minute and a half of this podcast I make an unexpected public announcement that may surprise a lot of people. Hmm ... What is it? Running time: 31:18 minutes. File size: 14 megs. Format: MP3 (64 kbps). There are three ways to enjoy this episode: 1) Listen now using this streaming audio player: var audioTag = document.createElement('audio'); if (!(!!(audioTag.canPlayType) && ("no" != audioTag.canPlayType("audio/mpeg")) && ("" != audioTag.canPlayType("audio/mpeg")))) { document.getElementById('auidoplayerhtml5podbean13eebf4d7efb254bb69cd09cb81ccd2c').parentNode.removeChild(document.getElementById('auidoplayerhtml5podbean13eebf4d7efb254bb69cd09cb81ccd2c')); document.write(''); } 2) Download the MP3 3) Subscribe to the Podcast Stuff mentioned on this episode: Music Marketing Mentorship Program Internet Business Mastery podcast Free Audio Gift What do you think about applying these Internet marketing tactics to your music career? Please post your ideas in the Comments below. The show intro music is the beginning groove from "Fickle Mind" by Heidi McCurdy. Thanks to Angela Stevens for the great voice-over work.
