Summary: Bob's interview series continues with Scott Stratten, author of "UnMarketing: Stop Marketing. Start Engaging." Not only is he an expert in viral, social and authentic marketing (which he calls "Un-Marketing") ... Scott is also a former band manager with a lot of great advice for indie artists and managers. Wait till you hear the killer way he built a mailing list and a following that attended one band's live shows in Toronto. Running time: 23:27 minutes. File size: 21 megs. Format: MP3 (128 kbps). There are three ways to enjoy this episode: 1) Listen now using this streaming audio player: var audioTag = document.createElement('audio'); if (!(!!(audioTag.canPlayType) && ("no" != audioTag.canPlayType("audio/mpeg")) && ("" != audioTag.canPlayType("audio/mpeg")))) { document.getElementById('auidoplayerhtml5podbean13eebf4d7efb254bb69cd09cb81ccd2c').parentNode.removeChild(document.getElementById('auidoplayerhtml5podbean13eebf4d7efb254bb69cd09cb81ccd2c')); document.write(''); } 2) Download the MP3 3) Subscribe to the Podcast Stuff mentioned on this episode: Music Marketing Mentorship Program Soul Massage Music Scott's UnMarketing website TheBuzzFactor.com FullTimeAuthor.com What do you think about Scott Stratten's UnMarketing ideas? Please post your ideas in the Comments below.
