Summary: Matt Locke of Channel 4 Education and Jeremy Ettinghausen of Penguin Books discuss how hyper-connectivity, interactive media and the changing demands of 21st century audiences are transforming stories and storytelling. They discuss how broadcasters and publishers are responding to this shift and share some tips for producing compelling storytelling experiences. - PICNIC 2009 Jeremy Ettinghausen is Digital Publisher at Penguin UK and has been responsible for a number of high profile digital initiatives including the Penguin Remix competition and the collaborative wikinovel, A Million Penguins. He recently brought William Gibson into Second Life and says "No publisher should ever have to buy skin, virtual or real, for an author." Matt Locke is Commissioning Editor for Education and New Media at Channel 4. He works with the Education team to commission online services that will deliver informal learning in innovative and exciting ways to teenage audiences. In the first year of its new online strategy, C4 Education projects have won numerous awards, including a BAFTA, BIMA and Flash Forward award for Bow Street Runner, a BAFTA nomination for Yeardot and an EMMY for Battlefront. Also in 2009, Matt Locke was nominated for the New Media Age Greatest Individual Contribution to New Media award.
