Summary: The phrase “fair trade” is popular with consumers and is more commonplace on products, gracing the packaging of everything from socks to soaps. But while the phrase implies a moral and ethical business standard, what does it actually mean? And how does is it affect shopping habits? We look at the phenomenon of “fair trade” with Keith R Brown, assistant professor of sociology at St. Joseph’s University, and the author of Buying Into Fair Trade: Culture, Morality, and Consumption.
