Summary: I came across Michael Fishman by way of my friend Clay Hebert. When Clay refers a guest to the show, I take him very seriously because every single person he's sent me to share with you guys has been absolutely stellar. Michael was no exception. In this interview we get into a deep discussion about language, behavioral change, and much more. Here are some highlights from our chat: * An Early Look at Michael's Work with Health and Wellness Brands (http://blogcastfm.com/wp-content/uploads/2013/07/my1hec128yhxxcmjsj88-300x199.jpeg) * Why Human Nature is the Driving Force Behind Marketing * Looking for Qualitative Insights in Quantitative Information * Translating Data and Insights into Messaging, Content, and Branding * The Power of Offering Access to an Outcome for Your Readers * How Language Shifts What's Actually Possible in Your Work * Exploring the Real Definition of Integrity and Self-Reliance * A Look into Michael's Framework for How He Does Client Work * Why Jargon is Killing the Marketing for Your Business * How Michael Increased an Opt-In Rate by Over 400% * Getting Past Your Lack of Credentials to Build a Strong Brand * Creating Positive Feedback Loops within Your Ecosystem * Key Insights into Angel Investing and Making the Right Ones * A Look into the Planning of BehaviorCon * The Private Dinners that Have Resulted in Organic Magic Tweetable Insights Include: * I don't say I can't because if I can't I'm a victim of some external circumstance (Click to Tweet (http://clicktotweet.com/T4yhq)) * Integrity is doing what you say you'll do even when nobody is looking (Click to Tweet (http://clicktotweet.com/G57e8)) * You want to lead with generosity everywhere you go (Click to Tweet (http://clicktotweet.com/93aa8)) Michael Fishman is an advisor to health and wellness brands and personalities, a Consumer Health Summit founder, co-founder of BehaviorCon (http://behaviorcon.com/), speaker, and angel investor. You can follow him on twitter @MichaelFishman (https://twitter.com/michaelfishman). If you liked this article, would you share it with your friends? Just click here (http://clicktotweet.com/8D67Z) to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes. (http://itunes.apple.com/us/podcast/blogcastfm-the-bloggers-podcast/id352721366)
