Summary: » Listen to the podcastWe talk about the CNN's branding of the Boston bombings in their newscasts. Victor Garcia, Division Director of the Northwest Indiana March of Dimes joins us in studio to talk about the organization and the upcoming March For Babies. We also talk with Kmart's CMO Andrew Stein about the funny, new, I Shipped My Pants campaign that's sweeping the web. He explains why its cheeky play on words is shaping the direction of the new campaign.
