003: The ACN Office - marketing, finding clients, working with AppleCare, the Apple Store

Summary: - marketing to existing clients, incentivizing referrals vs. mass marketing to public; relative quality of leads - Constant Contact, MailChimp, My Emma, Campaign Monitor - sticking with what you know vs. "the devil you don't know"; clients also trust a known entity - finding clients, never having needed to seek out clients before now - PR; marketing - press releases in local publications; working with non-profits to get one's name out - OnForce vs. ACN - Intro to Business at the Apple Store presentation includes an ACN slide; tip from Apple Store Business Manager - retail turnover in the Apple Store, especially in the Business Team - tip from local Apple Store about increasing ACN referrals - working harder to get new business? - "Sales" - Managed Services vs. Break/Fix - revenue streams; recurring fees - Wellness Visits, i.e. preventive maintenance - running a managed offsite backup service using CrashPlan - offering email and web hosting services - RackSpace offices in San Antonio, a former mall - recurring revenue streams, no matter how small; residuals - benefit of referrals from Apple Store; clients feel Apple endorses us - next week: Live from Advanced Camp!