Summary: On today's episode of the Web Video Marketing Show, Ryan Spanger speaks to Nathan Grant, Dream Engine's web video script-writing expert, to identify some simple steps that can have an immediate and beneficial effect on how people write scripts for web video. Ryan and Nathan discuss: * Using simpler language and shorter sentences. * Engage the viewer! Get their attention from the start! * Get to know the audience you're writing for. * Keep it authentic - be yourself! * How important it is to ask why you write the way that you do, and how should you be writing for web video. The Dream Engine team also explains their six simple steps to writing great web videos: * Summarise in one or two sentances exactly what your video is about. * Articulate the challenges that your video is solving for the audience. * Establish who you are - and why your audience should listen to you! * The "Meat and Potatoes": exactly what the audience needs to know. * Outcome expectations: By taking these actions, what results should your audience expect? * End on a Call to Action: what should your audience's next steps be?
