Summary: For the non-IT publishing professional, SEARCH in book retailing and publishing is explained and put into context. Learn how search technology can make you more effective, without changing your role or swamping you in technical details. Whether as publisher or editor, in retailing, marketing or sales, you’ll understand the tools you can use without having to become a techno-geek. Explore the power of digital search and how it can enhance; the editorial process, book sales, marketing and retailing and it’s effect on book creation and discoverability, from the sorting through manuscripts to selling books on-line. Learn how search tools are working to get more book choices in front of more readers in many more ways. Progressive publishing IT professionals and forward thinking retailers discuss the future use of the tools they seek to provide to their non-technical publishing colleagues. They examine the power and limitations of this technology and how it can affect the traditional operations of our publishing industry, far into the future. Moderated by Seth Gershel, Principal, SDG LLC, this panel featured Dan Vidra, Vice President, Americas, TXTR; Phil Madans, Director of Publishing Standards and Practices, Hachette Book Group USA; Jeff Bierach, VP Sales, Sophia; and Michael McGinniss, SVP of Digital Technology Services, HarperCollins Publishers.
