Summary: We all put a price on ourselves. If you have a "job," then your wages are your price. If you are a consultant or service provider, then you have to come up with a way to charge your customers. That's putting a price on yourself. Turns out that pricing you uses the same concepts as pricing a product. Join me in a potentially lively conversation with pricing expert Mark Stiving, Ph.D. and you will walk away knowing if you should ask for a raise or change your prices. Mark is a sought after speaker and author and explores with his audiences this least understood yet most powerful concept, the correlation of pricing to value. His new book, Impact Pricing: Your Blueprint for Driving Profits, was written to further share his expertise. Additionally, Mark has a very entertaining and educational blog called PragmaticPricing.com where he introduces readers to the finer points of this significant subject. So tune in and find out if you should be asking for a raise!
