Summary: Have you ever wondered what we would do differently if we started an online business today? We've been at this for about four years now. In this episode, we reveal some of our big mistakes and share the lessons we learned from them. Here are some highlights: * Lessons From the Life and Career of Roger Ebert (http://blogcastfm.com/wp-content/uploads/2013/03/BlogcastFM-Backstage-300x300.jpg) * The Unimportant Things That We Focused On * Why a Blog with a Big Audience Does Not Equal Profit * The False Ideas of What Correlates with Revenue * Why Having Something to Sell Is So Important * Thinking About Your Business Model When You Have Nothing to Sell * What Selling Refrigerators Can Tell You About Business * Understanding How to Place a Value on your Content * The Key Element of Your Business Model * Why Traffic Doesn't Equal Revenue * A Look at the Problem with Giving Away Too Much Free Content * Incorporating the Laws of Supply and Demand into Your Product Strategy * The Biggest Pricing Mistake We Ever Made * Dispelling All the Myths That Exist About Passive Income * Why You Shouldn't Tie Goals to Things That Don't Contribute to the Bottom Line Resources Mentioned Include: * Derek Halpern's Rant (http://www.youtube.com/watch?feature=player_embedded&v=RgaHq0VELQk) * Master by Robert Greene (http://www.amazon.com/Mastery-Robert-Greene/dp/0670024961) If you liked this article, would you share it with your friends? Just click here (http://clicktotweet.com/t8d7e) to post it to Twitter. Oh, and we’d be really grateful if you write us a review in iTunes. (http://itunes.apple.com/us/podcast/blogcastfm-the-bloggers-podcast/id352721366)
