Summary: Today on the Web Video Marketing Show, Ryan is joined by Nick Hancock, the Studio Manager at Dream Engine. In this episode, we cover: * It's Not About The Camera: You can splurge all of your money on a tricked-up kit and lenses, but are there cannier, smarter ways to produce videos that will save you money? * It's Not About You: a basic principal about creating content for your audience, not for yourselves. * We talk about the concept of "Showing", not "Telling", offering important information about harnessing the visual aspect of video. * And we introduce the idea of "One Purpose", and how answering one simple question can help you get the best result from your video. We'll also discuss the importance of white balancing your camera, and explain how an effective video case study (http://www.dreamengine.com.au/clients/case-studies/) can help promote your work in an incredibly powerful way.
