Summary: This is Episode 28 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Katie Richman of espnW. Read on for insights from Jay Baer plus Eric Boggs's Social Media Stat of the Week (This week: interesting Facebook contest engagement stats from Wildfire.) Transcript Available http://www.convinceandconvert.com/social-pros-podcast/social-pros-28-katie-richman-espnw/