Summary: When Snapchat hit iOS, it took the social world by storm. Suddenly, you could send messages to your friends that would self-destruct in a few seconds. It makes sense, then, that people might want to do the same thing with their tweets. That’s where Efemr comes in. Efemr is a web app that lets you “self-destruct” your tweets. Once you authorize Efemr to access your account, you can decide how long you want a tweet to stick around with a hashtag. Want to conduct a quick poll? Hashtag it #1h and your tweet will be deleted after an hour. Efemr says it was created to make your Twitter activity more fleeting, but also as a way to protect your e-reputation. While it’s nice to automatically get rid of tweets you don’t want cluttering up your feed after a certain amount of time, all it takes is one retweet or screenshot and your e-reputation is in as much trouble as ever. Efemr is cool, but use it wisely.
