Summary: Welcome to The Digital Age Podcast #3 where I talk to mobile marketing and strategy expert Boyd Wason. In this interview we talk about the best mobile marketing strategy to focus on, and how to keep up with consumer behaviour with mobile devices. Subscribe To The Podcast On iTunes By Clicking Here Regarding not having a mobile optimized website..."You're giving them a door to the toilet" - Mobile Expert Boyd Wason [Tweet this Quote!] Mobile Strategies With Boyd Wason Highlights Consumers have adopted mobile behaviour, businesses are struggling to keep up 60% of smartphone use occurs inside the home - wifi enabled 80% of smartphone searches are spontaneous the consumer lives in the moment. If they decide they want to find something or get an answer to a question, they reach for the device that is closest to them at the time, whether it is a tablet, laptop, smartphone or desktop when consumers use their mobile device to interact with businesses on a website, they are in a different state of mind. They are wanting specific information such as where a premises is, what the contact number is, what the opening hours are, or to know the core product offerings. They are not so much in the research and evaluation stage so are less likely to consume case studies, testimonials and other detailed content you need to understand your customer better, live in the customers' shoes before you do anything, sometimes that sounds easy to do, however it is often neglected. your website is a revenue generating engine, a working asset. It is not an operational cost, so you should budget accordingly. In less than 5 years, Near Field Communication (NFC) will be prevalent, it will be inside paper and product packaging. Soon you will be able to scan your egg carton in the supermarket, and it will show you the farm and the chicken that laid your eggs. The biggest bang that you will get for your buck in Boyds' view is to have a mobile responsive website. Crucial Links Boyd Wasons' digital agency | Boyd Wasons' mobile campaigns agency | Boyd Wasons' Mobile Application 'PLUK' Boyd Wason on Twitter | @ConversationGuy Tweet #digitalagepodcast // Mentions: The advert on TV where the All Blacks teach a kid 'the secret' to kicking... www.powerade.co.nz Subscribe To The Podcast On iTunes By Clicking Here If you have any questions for Boyd Wason or myself regarding what has been talked about in this episode, ask your question in the comments section below, or via twitter @billyelusiv and use the hashtag #digitalagepodcast
