Summary: Media convergence has become a hot topic for ad agencies and marketers, because consumers now have access to media through multiple screens--computers, smart phones, tablets, and TV. This week on "Thoughtful China," host Kitty Bu dives into the world of convergence and learns how it's influencing the future of marketing and communications by interviewing Jean Lin, Isobar's CEO, Asia-Pacific and global chief strategy officer in Shanghai. You can view all the episodes of our show at www.thoughtfulchina.com.
