Summary: Despite Dentsu’s deep pockets and a strong desire to expand overseas, strategies that worked for Japan’s largest agency at home didn’t work overseas. Dentsu couldn’t hold on to major Japanese clients in foreign markets and it was unable to acquire major media like TV stations in many foreign countries as it did back home. This week on “Thoughtful China,” we interview Tim Andree, President and CEO of The Dentsu Network, which connects Dentsu’s international operations in 29 countries. He is the driving force behind Dentsu’s latest expansion strategy, a string of savvy acquisitions like Aegis Group, as well as plans to grow existing acquisitions like McGarryBowen into markets like China.
