Summary: China’s social media industry has been buzzing about WeChat since it launched over two years ago, but marketers remain confused about how to make WeChat work for their brands. Find out how to advertising through this fast-rising platform this week on “Thoughtful China” from four digital marketing experts, JWT’s Eugene Chew, CIC’s Sam Flemming, Nielsen’s Spencer Hung and im2.0’s Chris Tung, who give advertisers the facts they need about China’s latest social media craze.
