The Secret Sauce Behind a 2.2 Million Dollar Kickstarter Project: Season 1, Episode 3

Summary: Learn how to use free give aways to increase pledges on your campaign, what happened with Kickstarter's UK launch and whether a longer campaign length is likely to help or harm your campaign. Then we talk with Jon Mavor of Planetary Annihilation, the 2.2 Million dollar Kickstarter project to find out what worked, what didn't and what his advice is for your Kickstarter project.