Summary: Beth Dockins, Director of Customer Service for Scott's Miracle-Gro, joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media "tribes", and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: From ExactTarget, a free white paper called "3 Truths Every CMO Needs to Know About Social Media and the Customer Experience" From Expion, a case study about how HR Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Janrain, a free guide on how to improve conversion rates and data quality. And from Cision, a free content marketing kit to help you get the most of your brand storytelling. http://www.convinceandconvert.com/social-pros-podcast/how-scotts-uses-social-media-for-maximum-customer-support/
