Summary: Engage customers better with these useful tips.Two Tips To Increase Customer Engagement Business Apr-1-2013wistiaEmbed = Wistia.embed("oflxzo1tkr");In this news video:00:18 - Start with context 00:38 - You need to be relevant 00:55 - Time to update your marketing material Get Internet marketing tips and training at SuperFastBusinessGet a notification when SilverCircle Mastermind opens, join our waiting list James Schramko here with a business news tip. I’m going to be talking about the two things that can make sure that you improve your engagement with customers. Alright, so what are these two things? These two things, if you have them, will really help your business. Enter That Conversation In Your Customer’s Mind The first one is context. You need to know where people are up to. So when you start any marketing campaign or when you have any follow-up sequence, it really needs to be contextual where that customer is. I’ve also heard it called “Entering the conversation going on in the customer’s mind.” Focus On Solving A Problem That Your Customers Have The second thing is relevance. You need to be relevant. If you’re trying to solve a problem that the customer does not have, then you are irrelevant. And it doesn’t matter how tricky your sales hook is, it doesn’t matter how many email follow-ups you have, you’re just not relevant, you won’t get the sale.Photo credit It’s Time To Update Your Marketing Strategy So, have a look at your marketing material and make sure that it is contextual and that it is relevant. If you have these two things, your marketing is going to improve. Well, I’m James Schramko and I’d like to hear from you. If you found these tips useful, feel free to leave your comments below.
