Summary: Ety Rybak feels that nothing beats a memorable experience - from tickets to a Broadway show andnbsp;a backstage meet and greet to 50 yard line seats at the Superbowl. Ety Rybak is the Co-Founder and Chief Operating Officer of Inside Sports and Entertainment Group, a provider of once-in-a lifetime event experiences for a cross section of small business, corporate and individual customers. Ety joins Anita Campbell to talk about the consumer spending trend towards experiences versus ldquo;thingsrdquo; or merchandise and how you can motivate clients, employees and prospects with carefully selected exciting experience-based Holiday gifts. Below are the questions we asked Ety: (2:03) Can you tell us a bit about yourself and your background and how you came to start this business? (3:04) Why do you think that people are more apt to spend money during a recession on experiences versus things? (4:45) What is the number one most popular event or experience that people want to enjoy? (6:16) Can you give us an idea of what an experience might be like?nbsp; Do you arrange a variety of activities around the event? (7:39) How do you get tickets?nbsp; I'm assuming these are not events open to anyone just walking in off the streets are they? (8:40) So you're acting as a source to get into these hard to get into events? (9:38) Are there some best practices?nbsp; Where does one start to figure out what's a good incentive and a good thank you to an employee or client? (11:44) Would you say that's true even for women? (13:20) What are your thoughts about giving experiences to your employees, clients, etc. at the Holidays? (15:15) What kind of lead time do you need for a Holiday experience-based gift? (15:43) So you accommodate last minute requests? (16:29) Can you give us some ballpark figures? (17:16) Would you say that the best practice for an employee experience-based giftnbsp;would alsonbsp;include a companion of their choice to accompany them as well? (18:30) What's the process to do this?nbsp; How does one go about doing this,nbsp;what would you recommend? (19:54) Do you have any tips for businesses about making the most of an event?nbsp; You want this to be a great, memorable experience so what would you recommend there? (21:51) You've sound as if you've seen just about everything.nbsp; What's the most unusual request you've ever had for one of these experiences? (23:36) Do you see any particular trends with this in the future? (25:07) Any final thoughts or tips that you'd like to cap off with? (25:55)nbsp;Where can people find out more? * * * * * Listen to Ety's interview now by clicking the red and yellow player below
